My Work

Where the Work Speaks for Itself

A collection of case studies, tools, and work samples from across my career in B2B marketing.

Live 01 Commercialization

How I Approach Go-To-Market as a Portfolio of Bets

View Mental Model Live 02 AI-Powered Ops

How I Use AI to Speed Up My PMM Workflow

Go to Github Live 03 Positioning & Messaging

How I Repositioned a Floundering Startup

Read Case Study Live 04 Positioning & Messaging

How I Architect Problem-First Messaging

See The Framework Live 05 Positioning & Messaging

How I Turn Positioning into a Homepage that Converts

View Homepage Live 06 Product Launches

How I Rescued a Failed Launch to Grow Pipeline

Read Case Study Live 07 Product Launches

How I Get Product & Marketing on the Same Page

Read Document Live 08 Sales Enablement

How I Reduce Sales-to-Marketing Dependency

Explore the Hub Live 09 Sales Enablement

How I Work with SDRs & Demand Gen Teams

See Campaign Briefs Live 10 Sales Enablement

How I Approach Competitive Intelligence

View The Intel Live 11 Content Creation

How I Used Content-Led ABM to Reach U.S. Air Force Buying Groups