Fractional Marketing Services

Three ways I help startups find traction.

From sharpening how you talk about the product to finding the channels that actually drive growth — here's what I do for B2B startups, in detail.

Product Marketing services overview
Product Marketing

Sharpen how you talk about the product.

Most startups don't have a messaging problem — they have a clarity problem. I get specific about who the product is for, what category it competes in, and why it wins, then turn that into positioning the rest of the company can actually use: in sales calls, in the deck, in the product itself. This is almost always where I start, because everything downstream — sales enablement, GTM experiments, even hiring — depends on getting this layer right first.

  • Positioning and messaging
  • ICP and segmentation
  • Competitive intelligence
  • Category creation
Sales Enablement

Give reps what they need to close.

Positioning that only lives in a slide deck doesn't move deals. I translate messaging into the tools reps actually reach for mid-conversation — battlecards that answer the objection in the room, one-pagers that get forwarded to the economic buyer, proof points that hold up under scrutiny. Where it makes sense, I build AI-powered enablement hubs so reps get the right answer on demand, not buried in a shared drive.

  • Battlecards
  • Sales decks and one-pagers
  • Use-case and proof-point library
  • AI-powered enablement hub
Sales Enablement services overview
Go-to-Market services overview
Go-to-Market

Find and scale what actually drives growth.

Growth doesn't come from doing more of everything — it comes from finding the one or two channels that actually work for your product and customer, then committing to them. I run structured, hypothesis-led experiments across channels and partnerships instead of betting the budget on a single plan, so we find signal fast and double down on what's real rather than what looked good in a strategy doc.

  • Channel experiments
  • ABM campaigns
  • Strategic partnerships
  • Content strategy
Frequently Asked Questions

What You Need to Know

I step in as senior marketing leadership on a part-time basis — usually 2-3 days per week. I develop your marketing strategy, owning everything from positioning and GTM execution to budget management and hiring — all without the cost or ramp up of a full-time hire. Think of it as embedded leadership that fluidly moves from strategy to execution as needed — not consulting from the sidelines.

Almost always product marketing first — positioning and messaging are the foundation everything else builds on. Sales enablement and GTM experiments work far better once the story is sharp. I'll help you figure out where the biggest gap actually is in a quick intro call.

Most engagements require at least 2 full days each week to move things along efficiently. We'll set expectations up front, so there's no ambiguity about availability.

Most engagements start with a 3-month sprint to build foundation and get early signal, with many continuing on a rolling monthly basis after that. Short-term, project-based scopes are also available for a specific deliverable (a messaging refresh, a battlecard set, a channel test).

My deepest experience is in technical B2B software, pre-seed through Series A, where I've built go-to-market from scratch multiple times. That said, the frameworks apply broadly — if you're a founder-led team trying to find repeatable growth, it's worth a conversation.

Book a short intro call. Come ready to share where you are in your go-to-market journey, what's working, and what isn't. No prep required — just bring your honest take on the biggest challenge you're facing right now.

Ready to find your
traction channel?

Book an Intro