Fractional Marketing Leadership · Austin, TX · Remote

Startup marketing isn't
a plan. It's an experiment.

Hi, Jennifer Prishtina here. I help B2B startups go from first signal to repeatable growth — through sharp positioning, clear messaging, and GTM that actually works.

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3xFounding Marketer
Builds marketing engines from scratch at pre-seed through Series A startups — moving fluidly between strategy and execution
$5M+ARR Led & Scaled
Grew an innovation management startup to $5M+ ARR, leaning heavily into account-based marketing strategies
13+Years Experience
Spent years at Travelocity leading marcomm and content, before moving into B2B technical software startups
0→1GTM Strategy
Owns end-to-end GTM — from positioning to channel strategy — with the goal of finding PMF and scaling traction fast

Services

What I Do for Startups

01
Product marketing
Sharpen how you talk about the product.
  • Positioning and messaging
  • ICP and segmentation
  • Competitive intelligence
  • Category creation
02
Sales enablement
Give reps what they need to close.
  • Battlecards
  • Sales decks and one-pagers
  • Use-case and proof-point library
  • AI-powered enablement hub
03
Go-to-market
Find and scale what actually drives growth.
  • Channel experiments
  • ABM campaigns
  • Strategic partnerships
  • Content strategy
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Framework

How I Get Early Startups to the Next Stage

01

Build Your
Foundation

Get your strategic layer right — refine your ICP, positioning, and messaging. Everything downstream depends on it.

02

Repair Your
Funnel

More leads won't fix what's broken. Find where prospects stall, ghost, or churn — and fix the leak before you scale demand.

03

Find Traction
Channels

Test every channel before betting on any of them. The Bullseye Framework finds what moves the needle before you go all in.

04

Run GTM
Sprints

Treat GTM like a loop, not a launch. Hypothesize, test, learn, tighten, repeat. Small bets and fast cycles surface signal faster than any plan.

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About

Why I Run Marketing as a Portfolio of Bets

One profound experience changed how I work: leading marketing for a startup that was productizing the innovation process.

Innovation teams don't fall in love with ideas — they treat them as a portfolio of bets. Nothing gets funded until there's evidence. Many ideas are tested; only the ones that deliver on outcomes survive.

I asked myself: why doesn't marketing work this way?

Since then, I've run marketing as a disciplined portfolio of bets — using what I call GTM Sprints. Most things won't stick. But the few that do give early-stage companies exactly what they need: a foothold for the next stage of growth.

That's what I bring to the startups I work with.

Jennifer Prishtina
$5M+
ARR Scaled
13+
Years Experience
0→1
GTM Builder

Hypothesis-Led

Small bets, tight feedback loops, fast iteration. I turn learning into repeatable plays—not one-off campaigns.

Gartner-Trained

Gartner gave me an edge most marketers don't get: how markets form and how to treat positioning as a category decision.

AI-Driven

AI accelerates everything I do. I build systems that automate GTM workflows — moving faster without losing quality.

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Fractional Marketing Leadership · Austin, TX · Remote

Let's Connect.

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